Friday 9 October 2015

Planning - Psychology in Media: Scopophilia and Voyeurism

 
Scopophilia – the pleasure gained through looking at the human body (often sexual)

Voyeurism – sexual pleasure gained through looking, when the others involved are not aware of it (i.e. spying)

The idea of looking (called the gaze) us what fulfils our sexual desires. Due to instinct, we look at someone we view as looking nice and naturally stare at them. How the gaze is constructed also helps to constitute the binary structure of gender. Within media, women especially are sexually objectified. This means that through the gaze, females are portrayed as sexual objects. They are represented as being weak and child like in many different ways. Male models on the other hand, despite still being objectified.

This theory about media was made prominent by psychologist Laura Mulvey. In her article "Visual Pleasure and Narrative Cinema", she explains how we are "turned on" by certain characteristics and cinema. The fact we ourselves are watching.

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