Friday 9 October 2015

Planning - Psychology in Media: Psychic Apparatus



The psychic apparatus theory was brought forward by psychologist Sigmund Freud. His theory consists of the idea that the human mind can be broken into three main parts which are supposedly according to this theory meant to govern our behaviour. They are the Id, Ego and Superego. Each of these components in our mind have a certain job to do to control our behaviour, and according to Freud, they are all essential and our behaviour would be drastically different without all of them.


The id, is only concerned with pleasuring our minds. It does not take into consideration any potential consequences that our actions would take. The id only acts on instinct and impulse. For example, (in a situation where the superego and ego are not present), if someone was to get a message from the id to steal from a shop, they would because they would not consider the prospect they could get arrested.

The superego’s duty is to provide a sense of consequence and guilt and essentially reality. The superego is high aware of how other people around you perceive your personality and is constantly demanding that we act in a way that everyone finds appealing and socially acceptable. The superego is basically the part of the brain that prevents you walking outside naked with no clothes on you.

And finally the ego is like the “God” of your brain. The ego negotiates between the two other parts of the brain, making the decision whether or not to follow instinctual impulse (usually for pleasure) or to act accordingly to the expectations of others, taking in the risk assessment of consequences.


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