In what ways does your media product use, develop or challenge
forms and conventions of real media products?
From
the outset, I believed that we should attempt to make a psychological thriller
film, with heavy inspiration from the film “The Gift”, where the protagonist of
the film aims to get revenge on his former classmates. Conventionally in films
such as the one we aimed to make, a male takes the lead role. This is something
that we ended up conforming to, and opted to stick to the usual binary structure
of a male overpowering a female. This binary structure is challenged however,
when it is revealed that the character Sasha (who is played by Adaora), used to
bully Bobby (played by Daniel). Despite this challenge, the usual binary
structure is restored as Bobby ends up getting his revenge on Sasha and taking
her life, and thus asserts his male dominance. Utilising the various camera
shots and angular techniques that we learnt, vital story driven moments during
the film such as the reveal of the knife were zoomed in and focused on, another
convention of real media products. The utilisation of music in our film was
also very essential. Music in media and films plays an important part in
setting the mood, and our use of non-diagetic music exemplifies this, as it is
eerie and dark and the heavy drums at the end of the film signifies the tension
of the rest of the film that is yet to come.
How does your media product represent particular social groups?
As
aforementioned, the most obvious display of social groups in our product is
that the protagonist (Sasha), is female, and is the character who ends up
getting killed by the male (Bobby). The fact that this murder occurs two
minutes into the proposed film, and how Bobby seemingly gets away with this
displays the conventional stereotype of males being smarter and dominant than
females. Prior to her killing in the film, there is a low angled POV shot,
showing how to Bobby, Sasha looks miniscule and this is a further display of
the power dynamic between the two characters. Furthermore, racial media
conventions and stereotypes are shown in the film. Regularly in horror films,
it is the black/racial minority character that ends up dying first, and this
occurs in our film as Sasha is the first character to die.
What kind of media institution might distribute your media product
and why?
Our
film does not display any cultural barriers within it, for example region
specific slang, and so would be really easy to distribute in other countries.
However, due to the low budget production of our film, an international release
is not likely. Because of this, the ideal media institution to release our film
would be on YouTube, where many amateur films are content is posted. Because of
YouTube’s international viewership, it could mean that many people across the
world see our film. On top of this, YouTube is a free application where it is
possible to both upload and view films meaning many people could access without
a fee – and free stuff appeals to people. After this is uploaded, it could be
then possible to get even more feedback from the wider audience who viewed our
film as a result of the upload on YouTube, and improve our film. An alternate
institution that could potentially distribute our media product could be an
independent film company. Film4, a subsidiary of Channel 4 are a
well-recognised and prominent independent film company with their own channel
on British television, and are the masterminds behind such hits like Slumdog
Millionaire and East is East which were released to critical acclaim.
Publishing our product on Film4 could mean that our film gets national
attention, and coupled with the fact that Film4 also broadcasts Hollywood and
Bollywood films, could also mean international attention too.
Who would be the audience for your media product?
During
the planning phase of making our film, we conducted various surveys and made
research on the ideal target audience of thriller films. We wanted our product
to appeal to both male and female audiences, and our research and surveys
concluded that a target audience of those in the age bracket of 15-24 would be
suitable. People in this age bracket seemed to be most interested in
psychological thrillers. There was not much difference in the male and females
who watched thriller films, and so no gender specific changes would be made.
Because of the age 15 being our lowest age, we decided to make the content in
the film suitable for the ages of 15 and up, and so made the film rating 15.
How did you attract/address your audience?
The
primary way we attracted our audience within the film was the use of young
actors. This would mean that in a way, it was possible for the target audience
to relate to the characters they saw before them straight away in age. One of
the main themes that is touched heavily upon is bullying, and many people in
the target age group suffer from this. The plot of our film is very easy to
follow, and is not complicated and oversaturated with loads of characters.
Also, YouTube is a popular social networking application which many people in
our target audience use, and so this allowed us to reach out to our target
audience in that way.
What have you learnt about technologies from the process of
constructing this product?
There
are many things I have learnt personally from creating this media product.
Firstly, the use of video editing software, namely Adobe Premiere Pro, which
allowed us to edit the film and cut the various scenes to give the sense of continuity
and provide the music for the film. Blogger is another software I learnt to
use, this time browser based. Blogger allowed us to document our construction, planning
and this very evaluation effectively. Blogger allowed us to keep a concise
track of the work that we had done at any various point in the making of our film.
We also utilised YouTube not only to eventually upload the film, but also to
watch various industry standard trailers and opening of films for inspiration.
We also used a Celtex, an industry used software to create our script and the
calendar aspects for the film for an effective schedule. Survey Monkey also
helped significantly, as it allowed us to gain feedback prior and after our
film made on proposed ideas and after the actual film had been made. It was also very easy to utilise each software, especially the Google-owned ones (Blogger, YouTube, Google search engine).
Looking back at my preliminary task, what do you feel you have
learnt in the progression from it to the full product?
From the
initial preliminary task, I feel that in terms of media knowledge I have come a
long way and have progressed well. This includes operating a camera, working in
a team, using new software and an improvement on my writing skills and a better
understanding of what it takes to be in the media industry. I have also learnt
through this task that target audience research and audience feedback is very
vital to the making of any media product as it was target audience feedback
that allowed us to change the film and make it better.